Launch Shopify Email Campaigns & Flows with Claude

Justin Rondeau: All right, all right! Welcome, everybody!

Isabella: Welcome in!

Daniel Andersson: Hello, guys!

Isabella: Glad to have you, everyone!

Justin Rondeau: Hey, good to see you, Christina, Claire… Deborah, Gillian? Thank you for being the early, folks. I'm a perpetually early person as well, so, like, you're my people, you're my group, so thank you so much for showing up early. If you can, real quick, just in the chat, drop in where you're calling in from.

Isabella: And we're currently in Austin, Texas, at least Justin and I are. Daniel, where are you located again?

Daniel Andersson: I mean, Oslo, Norway.

Isabella: Norway.

Justin Rondeau: Norway. Oh, fortunately. There we go. We were just talking…

Isabella: I'm Brazilian, so I can speak… I speak Portuguese.

Justin Rondeau: Love it. Alright, we got another Austin.

Daniel Andersson: Amita is here.

Isabella: Las Vegas. I'm jealous.

Justin Rondeau: That's early for you in Vegas there. Like, thanks for… thanks for starting your day with us. Vancouver.

Isabella: I went to Pleasant!

Justin Rondeau: Rye.

Isabella: Yeah.

Justin Rondeau: Great. We'll get started in just a couple of minutes. Again, thank you all for, for coming in, and yeah, keep, keep dropping in. If you're new to the chat, just tell us where, or new to the… just logged in. Do us a favor, tell us where you're calling in from. Brunswick The only problem with me whenever I ask these prompts, is I don't know geography well. So when I see New Brunswick, I'm like, where… I can't… I can't picture it. Where… is that North D?

Isabella: I'm geographically challenged as well,

Justin Rondeau: It's an American thing. It's an American thing. East Coast Canada, perfect. That's what I was thinking, but I was like, I don't exactly want to be wrong. And so, thank you for that, Jake. Okay, okay. So I think, who's, who's our furthest person right now from here? I should stop asking geography questions. It's gotta be… Would it be Portugal right now? From further from Austin? Think so.

Isabella: You want to ask me geography question?

Daniel Andersson: Yeah, I'm pretty sure.

Justin Rondeau: There we go.

Daniel Andersson: Maybe some Swedes, some Norwegians… Don't be handling.

Isabella: They'll pop in here.

Daniel Andersson: Yeah.

Isabella: Oh, Oslo would be the first.

Daniel Andersson: Yeah, I've.

Isabella: So I guess it's you, Daniel.

Daniel Andersson: Yeah.

Justin Rondeau: That doesn't count. He's supposed to be here. Who chose.

Isabella: It's required.

Justin Rondeau: Exactly, exactly. Exactly.

Isabella: Where in Portugal are you? I've been to Porto. But that's it. My parents love Lisbon. Oh, Porto! Okay, awesome! Yeah, I did the Duro Valley wine tour over there. It was beautiful. It was fantastic.

Justin Rondeau: Alright. This is definitely where we could use some tunes. Definitely where we could use some tunes up front.

Isabella: Yup.

Justin Rondeau: Get some jams going. Or am I timidity?

Isabella: Dog timer.

Justin Rondeau: Next time. Oh, Jen.

Isabella: Oh, Justin's actually really good at singing. Do your karaoke song.

Justin Rondeau: Oh, it's too early in the day for that one. If I'm feeling… if I'm, like, maybe when I'm feeling it later, as we're going through this thing, you might catch a couple of tunes from me, but Jen, generally you don't have to ask me twice, but in this case, that would be… that is the case.

Isabella: I agree, we do have an espresso machine here, so… Go ahead and grab that coffee, and it's first thing it.

Justin Rondeau: Just… just get crazy with it.

Isabella: Yeah What was your karaoke song again? I know I filmed it, but…

Justin Rondeau: Yeah, I mean, Part of Your World by Little Mermaid is, like.

Isabella: Oh yeah, you go.

Justin Rondeau: Go to, go to. But generally, it's, like, either Disney songs or songs by, like, strong female leads. I have a very particular niche of songs I sing at karaoke.

Isabella: Strong female leads, I like it. You like the higher, higher pitched tunes?

Justin Rondeau: Yay, yeah, you get to have to have a little fun that way. Get to have a little fun that way. Weird Al, oh man, I haven't crossed over to the Weird Al side yet, but that is, That, that might be next. Thanks for the recommendations there, Jen. Cool, alright. So, Isabella, we are at the top of the hour. I know we want to give people a couple minutes, but I'll let you kind of take over from here, and then we'll dig in. So, I'll share my screen, and then… The floor is yours, as they say.

Isabella: Yep, perfect, perfect. Well, welcome in, everybody. Thank you so much for joining our very first webinar. We're so excited to have you guys here. Hopefully, you know what the topic's about today. It is, how to build your email campaigns and flows with Claude, and we'll also touch on our ChatGPT, chat as well. So, hopefully this is the correct place that you're here for today, but if not, I mean, please stick around and join us, because it's going to be a good time. We have a lot to cover today, and we have some live demos with Justin, we have a guest speaker with Daniel today, so, we are super-duper excited to have you guys. But, yeah. So, our promise for you guys is that by the end of this hour, you will know exactly how to use AI to easily build your campaigns and flows all within Spoks. And then, what we'll cover. So, why it matters. Why does utilizing AI to create these campaigns and Flows matter for us today, and how is it beneficial? what the heck MCP even stands for. I know that that word gets thrown around, especially nowadays, with the AI boom, so we're gonna talk a little bit more about that. And then you will learn and see how to connect Claude to Spoks, as well as how to build a campaign in Flow live today with Justin. And then you will get sent home with a prompt cheat sheet, so that you can utilize with your own chats. And then, of course, we will end off with a Q&A. And I just want to note that if you have any questions throughout the demo, especially when Justin's going, I will be manning the chat. Feel free to throw anything in there that you'd like, and I'll stop them if we need to, if someone's lost, or whatever. So do not feel, embarrassed to do so. I will… Make sure that you're taken care of. Okay, two things to have ready before our demo is your Claude, or ChatGPT, account pulled up, as well as your Spoks account. And then, to meet your hosts. I'm Isabella. I am the founding content and growth here at Spoks. I also lead our partnership program. I did my Masters at the University of Texas, locally here in Austin, so if I have any Longhorn fans, I do have a bias towards you guys. I'm a huge UT fan. I also, as I mentioned previously. I am first-generation Brazilian-American, so I speak fluent Portuguese, and I can also dabble in some Spanish, so I'll let Justin quickly introduce himself as well.

Justin Rondeau: Yeah, hey everybody, I'm Justin, and I'm the founding head of growth here at Spoks. I joined, literally. two and a half weeks ago, and it has been a crash course to, like, learn the platform, which is probably one of the easiest learning curves I've had in quite some time, so I can't wait to show you what I'm able to do in there, and what you'll be able to do in there. But I've been in this whole, like, marketing game for about 16 years, and email has always been kind of my love language. I've sent probably over a billion emails, yes, billion with a B, In my career, between Flows and campaigns. So, I know a little bit about what works there, and just generally been involved in B2B and SaaS, for my entire career, so… If you ever want to connect, chat about all things Spoks, email, marketing, those types of things, hit me up on LinkedIn, shoot me an email at any given time. I love chatting with folks. I used to make a joke before we had an office, or I worked in an office, that it gets lonely being remote, but it still gets lonely being in tech sometimes, so reach out to me, love to have conversations about this stuff. I really do nerd out into it. So, yeah, that's me! You're on mute, mate.

Isabella: Perfect, and I will drop our LinkedIns in the chat as well if you want to connect with us. But we also have a very, very special guest today, Daniel Andersson. He runs his own successful Shopify e-commerce business currently, and so he has a few tips and tricks for you guys. I will let him go ahead and introduce himself and tell us about his journey.

Daniel Andersson: Perfect. Thank you, guys. So, I'm Daniel, I'm Swedish. I live in Oslo. I was, part of their early conversations in Spokes. And actually, the frustration with Klaviyo was how I met David, the CEO. And I'm really proud to be almost the first customer in Spokes, but I'm not the first. David's wife is the first one. But yeah, so I've talked to a lot of customers, and I saw some people that I've talked to already. And, I love also talking to customers, so… Feel free to book me for a call. But today, I want to tell you a little bit about my my everyday as an entrepreneur, and how I enjoy working with AI and Spoks together. And I had, like, a really cool moment the other week when… when we just launched the MCP, and I was, like, trying it out, and I'm talking to customers, but I'm… I was also, like, running my business, and… I was in my car in the night, waiting for a friend, and… this is kind of a friend who's always late, so I was like, okay, I need to be in my car for maybe 10 minutes, maybe 15 minutes. So I pulled up, my… my Claude app on the phone. And I just started to have the conversation. So you could either sort of dictate into the app. Or you could just have the flowing conversation. And I hadn't tried that, so I was like, I'll do it. And then, I was like, okay, hey Claude, how is it going? Yes, good, blah, blah, blah. And then I was like, I had this idea about this campaign for this specific city. what do you think about it? And I was like, okay, that's a good idea. You might want to consider this, and then we sort of had that conversation. And then we have the same conversation about the segment that I should send to. And I didn't know how many customers I had in that northern city in Norway, where we just made a new map. But we have, like, 450. And 50% of them have… haven't bought anything yet. I was like, okay. Let me have a look at the campaign. And then… You made the segment. And then, while still being in the conversation with Claude, I just toggled over… to the Spokes app. And choose the segment, and hit sound. And then it was done. And that was such a, like… Perfect moment. Every, like… It was a really good sign of, use of my time. And, yeah, so I really enjoy that, but… so that's sort of on-the-go part. And it's super powerful, and… I love having conversations with my AI about the content that I have, and about the data that I'm having. So that's… That's one way I'm doing it. And then, of course. I'm going deep into my flows, and into my campaigns, and into my templates. And even though it's… sort of so simple, just to talk to your AI. And by the way, I love talking to my AI. I'm really bad at the writing, so it has, like. Custom instructions of I do a lot of dictation, so feel free to sort of ask me back again, because I just hit record and click enter, and then something happens, and I love it. But yeah, sometimes I go deep, and the other week I went deep, and… I sort of redid the whole template structure that I have, Including how I want… how I want to do it in terms of black, what's it called? Dark mode on the phone? And then, different components throughout the emails. And then I sent it out to, like, 12 different segments, and my customer database isn't that big. It's around 10,000 subscribers. But now I'm seeing the results. And my open rates are, like, above 50%. My attributed revenue percentage of my total revenue. is now growing, and I'm, like, getting close to, like, 25 golden percent. And I mean, the gold standard is… 25%, that's really good. I've always had, like, a lower number than that. But now, I'm actually, like, looking at that number all the time, and I'm gonna go up to 25, and then up to 30. I know that we have some customers in, in stocks that are, like, above 30%. But yeah, that's like a scenario that I have for my everyday. Either quick on the phone, just a conversation. Or on my computer with my big screen, and going deep for hours, and then really elevating, like, the total The total quality of the content. So, I'll leave it at that.

Isabella: Awesome. Thank you so much, Daniel. And if you guys ever have any questions for him, I know he's… he's always happy… happy to connect, and I dropped all of our LinkedIns, in the chat as well, as well as our emails. But, okay, so why now? Why does this matter? Well, Anthropic actually found that Claude makes everyday work tasks about 80% faster. So a job that would normally take you about an hour and a half now takes you 20 minutes. So, for retail and e-commerce brands like yourself. Email brings back around $45 for every dollar that you spend. So it's already your best performing channel, so if you build campaigns and Flows 80% faster, you can send more of what's already making you money today. And the interesting part is that almost every retail team is already utilizing AI, as you can see, 89 to 91%. But only around 16% of them can actually prove that it's paying off. So most of these teams are using it, but very few know that it's actually working. So, the gap here is the opportunity. So, instead of just telling you how it works, we're gonna show you live today. But first, what the heck is an MCP? Like I said in the beginning, this word is getting thrown around. like wildfire, right? Really, it's just a… it stands for Model Context Protocol. It's just a fancy saying for allowing an AI assistant to connect straight into an app. So, what this means for us here is that Claude can work in your actual Spoks account, it can read your real products, your brand, and past campaigns, and help you build those flows, segments, and campaigns just by asking it with plain English prompts. And then a few more MCPs that I think are worth connecting, especially for brands like yourself, would be including Spoks, Shopify, Google Ads, and Meta Ads, just so that you have all of your applications in one AI pane of glass, and they're all talking to each other, so you don't have to keep swiping back and forth. Your AI chat has all the context that it needs to create the best campaigns and Flows for you. And now, without further ado, I will pass it on to Justin to give us a quick little demo and talk a little bit more about how MCP works with Spoks.

Justin Rondeau: Yeah, awesome, thank you so much, Isabella. And so… Pretty much the goal here, what we're trying to do when we're using MCPs, is to make sure that we're unifying the place in which we actually get the work done. So, this doesn't require you to learn another user interface. If anybody's been in, like, Meta and Google, their interface is trash. It's terrible. We want to get you out of there. That's what they wanted to do with their MCP, and we have a great interface, and a great easy-to-use interface, but we still want you to be able to move faster, which is why we developed this MCP, to make it really, really easy for you to use your preferred AI of choice. and access and integrate that with Spoks. So, what we can currently do with our MCP, what it does is it'll draft campaigns and flows in your voice. It'll build and preview segments. It can read your real brand, your products, and your past campaigns. What it doesn't do, and this is by design, this isn't a limitation, this is by design, is it does not send directly from the MCP. It does not launch flows directly from the MCP. And that's because we don't want any sort of misfires to happen, though I still have a healthy fear of email. Like I said, I've sent over a billion emails in my career. And I still always get a little scared just before I hit send. And that's because email matters. It's a very, very high ROI channel, but it's also really easy to anger your base. And if you lose them, you lose that capability to have conversations with them. And owning your email list is, like, the email list is one of the most valuable pieces. to your business. So that's why we don't allow you to send from there. It's not that we overlooked it, it's that it really is something that we want you to still have control over. So, today I'm going to be going through, a bunch of different things inside of the application, as well as inside of Claude. So, first thing we're going to do is we're going to connect Claude to Spoks. I'm also going to show you how to do that with ChatGP, because I know not everybody uses Claude. ChatGPT setup is virtually the same, but I will be doing the demo inside of Claude today. Next, next I'll be going through building an actual live campaign. So I'm gonna do this two ways. I'm gonna do it inside of the application, everybody should be familiar there, and I'm going to then do it using the MCP inside of Claude to show you just how much faster it can be, right? Next. I'm actually gonna build a flow. I'm gonna show you how to build a flow directly from the MCP inside of Claude. And then, if we have a little bit of time… oh, actually, we're actually gonna do a gut check to make sure all of your blueprints and templates are being used correctly inside of Flows. This one's a nice little fun thing to do, and I'll be curious, like, how many of you have, like, all 8 running? So, when we run this together, let's make sure to get active in the chat there. And then lastly, I want to show you how to update a flow utilizing the MCP as well. So we have four main functions we're going to be going over today. So before I dive in, what I want to make sure is everybody has their preferred AI open, whether it be Claude or ChatGPT. and has their Spoks account open. If you do not have a Spoks account, if you're one of the 10% or so of people that registered for this that aren't a customer, make sure you go and get an account. It is free, up to 1,000 contacts. You can play around in there, follow along, and see what's possible for your store. Okay? Let's dive in. Alright, so, first thing I'm going to do is I'm going to go into Spoks itself. So, if you're not in your account yet, obviously really easy to log in, just go into login. it'll prompt you to get in there. I'm gonna pick our store northward. Alright, and so, the first thing I want to show you is where you go to connect to your MCP. So I'll show you in here first, then I'll go into our AIs as well, okay? So let's go into Settings. Here on the left. Alright, and then let's go into integrations. And then right up front, right up front on integrations, you're gonna see Setup Connector. So just click that, and you'll have your options. Claude or ChatGPT. The reason why I was starting here, you could have just started in Claude and done a search, which I'll show you how to do in just a second, but I'm going to do ChatGPT first, because I need this MCP server URL. Before we dive in, in the chat, do me a huge favor. Let me know who's Team Claude and who's Team ChatGPT. Throw it in there, I'm curious what y'all are using. Let's go. Oh, there we go. I love all the boths. Yep, yep, you can't just have one, can you? You can't just have one. That is fantastic. So set it up in both of them, so follow along with this. Alright, so I'm gonna go into… let me move this real quick… I'll go into ChatGBT. So, in your ChatGBT account, where you're actually gonna go here is Plugins, alright? It's not gonna say MCP or anything like that, it's gonna say plugins. So go into Plugins. And then you go up here in the top right corner, add… add a custom MCP server. So, as a reminder, inside of the Spoks account, I copied the mcps.com slash MCP. And that is what I need to put in here for the connection. So, I'll just name this Spoks. I don't need to put a description for now. I understand, and I trust that, and what it's gonna do is it's gonna run an authentication. So I'll create as a plugin. Let that cook for a second. Nice, Fiona, good to see that you have that connected. Let me authorize. You'll get hit with an OAuth screen. Is everybody, if you haven't done this and are following along, are you doing good so far? Just wanna check. How are we going? I see some folks already have this. Alright. Great, now I'm connected. And as it goes for Claude, nothing that I need to copy and paste. You're gonna go into Customize. On the left-hand row. Okay? Connectors. You'll be in Discover, and just type Spoks. And boom! You'll see Spoks come up, right here as a Spoks connector. Click that. Connect to Claude. Okay. It's gonna do the same thing, where it's gonna do an OAuth. It's gonna say, hey, are you sure you want to do this? You absolutely do. Connect that in. Alright? And I'm connected. So, let me go back real quick. Into my connectors. Just to show you what's in here. So, by default, when you're adding it in, it's gonna say it needs approval. What I'd recommend What I would recommend here is just do always allow. for both read-only and write-delete tools. If you want to set different standards or different access levels, you can, but remember, we will never send an email or turn on a flow on your behalf. Right? We want to make sure that you're able… that you have that control inside of the Spoks app, so you're not going to run into any issues that would impact your customers. Alright? So, once that is done. You are ready to go. Your MCP is 100% connected, and you are ready to roll. See how easy that was. Was everybody able to do that? That's following a lot? And yes, Tori, there will be a replay. We'll send a replay out tomorrow to everybody. Done! Yes! Deborah! Yes! Love it! Kit, yes! Love it. Okay, great. So we're now connected now. Getting this error… Method not allowed. That's an odd one. I don't know, Isabella, can you help see if we can get Samson some support there? Okay, let's go into… let's actually do some work here. Alright, so I'm gonna go into the Northward account. Alright, so remember what I said I was gonna get you guys connected, to an MCP. That's First Promise, First Promise Kept. Next, I wanna do a manual build. Because if you didn't realize, on Tuesday, we launched a brand new editor. some brand new updates to our editor, so I'm gonna go into a campaign, and I'm gonna build from scratch. Alright, so you'll notice something changed here, and it's going to be noticed on the left side, so if I want to do an update to my image, look what pops up here. Now, at a single glance, you're able to add your media in, description, alt text, links, everything you want to do to edit can be done here. You don't have to jump between different modals, it is going to make life so much easier for you, and so much faster inside of the UI. But remember, this isn't just about the UI today. This will be fast, this will be efficient, this will be simple. But once I show you what you're able to do inside of Claude without the… now that the MCP is connected, it's going to be light years faster. Okay? So, let's, let's add an image in this. So, I want to build, actually, what do I want to build? Let's build a, Black Friday waitlist. So, I'll throw a subject line in, let's say, first pick before Black Friday opens, I think that's good. Preview text. Quick question, does everybody fill their preview text lines in when they're running their email campaigns? Who skips preview text? Don't lie. Don't lie. Okay, everyone's saying yes. The people that aren't saying anything, I think, are the no's. Never skip that! Like, people sleep on that. Like, really make sure you fill these things in, okay? And then when you're building with the MCU, it'll always take care of that for you. Okay, so let's put an image in here. I built this one inside of Claude as well. Throw a Black Friday waitlist there. And let's start, let's start filling some stuff in. So, what if I said… and actually, another question. Does anybody use tools like Whisperflow? when they're, when they're typing, writing, Daniel, I know you're a, like, you're a voice notes guy, which means you definitely are using a tool like Whisperflow.

Daniel Andersson: All day and day.

Justin Rondeau: All day, every day, exactly. And so, I'll use that, so, this time around, so I won't be typing, so you see me going like this and that and that and that. Alright, so let's do a headline, let's say, you know, Black Friday is on the horizon. Oh, look at that, nice and easy. Let's write this one out, too. Let's say, you know, let's have a little bit of fun. All good expeditions benefit from a head start. This year, our Black Friday sale opens to our waitlist before anyone else, so you get the first pick of the gear before the cold sets in. Oh, nice and easy there as well. So what I want to do is, this is a waitlist, so let's add a block. So, alright, we can throw this up in here. I want to put a form in. Let's pull get on the Black Friday waitlist. Nice and easy, and then, you know what, I want people to be able to browse as well, so let's throw some products in. Notice now, here, everything, again, can be done in the left-hand rail. You can choose between static, dynamic products, whatever you want to do. I'll do dynamic, let's do best selling… And that's… and let's change the button up a little bit. What do we think the button should be? Let's say, add to Black Friday… Wishlist. Let's say that. Great! Nice and easy. So, again, we're making a, like… I can't stress, like, enough how easy it is to do inside of the UI, and how fast it is once you have a plan, but my goodness, will you be able to do this so much faster utilizing the MCP. Oh, let's see, Isabella, you should be able to respond to folks. In the chat, there's a thing that says 2, and right now, my guess is it says hosts and panelists. You can select everyone. Are you good now?

Isabella: No, it does… it's not allowing me to select.

Justin Rondeau: Oh!

Isabella: I think there's a settings, maybe in the…

Justin Rondeau: Well, that's a.

Isabella: Sure.

Justin Rondeau: Bummer.

Isabella: post Zoom.

Justin Rondeau: I don't know.

Isabella: If it's too hard to change, we can just reply to these later.

Justin Rondeau: Let me… let me try it this way. Sorry, everybody, I'm gonna… This is what I.

Isabella: I didn't even realize it, I was responding to all of you guys.

Justin Rondeau: There's so many people.

Isabella: No one… yeah. And then David over here was like, we can't see your chats, and I was like, oh, great.

Justin Rondeau: Let me do this real quick. Apologies, y'all. We'll get this thing sorted. So you're not being ignored at all.

Isabella: No, I promise, I'm trying.

Justin Rondeau: Email setting. Yeah, chat… alright. I can't see it. I don't think I'll be able to make… I'll be able to make that change in flight. Let's see real quick. No, and we're live, so it's… you're stuck there, Isabella. Apologies.

Isabella: Stuck in limbo.

Justin Rondeau: Thanks, or…

Isabella: It's okay.

Justin Rondeau: Alright, okay. Sorry, everybody. Oh, if I… yeah, let me up you to co-hosts. Let's see if that works. Man, I love this community! You guys are great.

Isabella: Ruh.

Justin Rondeau: We're all… we're all working together here. Hosts, co-hosts, where are you? Okay, one sec. Oh, solving your own. Where do I… oh, actually, I can probably do it this way. Make co-host. Let's do that. Yeah, there you go. That should fix it. Oh, Mira taking care of me.

Isabella: Oh my gosh.

Justin Rondeau: Business.

Isabella: Yes, I got it. I've been unsilenced. I will be back in the chat.

Justin Rondeau: Yeah, now you are no longer censored anymore. Perfect. Alright, go ahead. Alright, awesome, so… And I saw that Suzy said she didn't have the updated sidebar yet, so Suzy might need to just, like, log out and log back in. Give that a shot. That might be the way to do it, so that you're able to utilize the new builder, but… That was, you know, pretty quick, pretty easy, one of, like, again, one of the fastest ways that I've built an email, historically, from, you know, from nothing. But again, it can be so, so much faster. So, let's actually go into, go into Claude. I need to make sure this is up… yep, I should have my connector there. Alright! So, what I want to do here is I actually want to just build a campaign. And what you saw me do earlier, again, is inside of the UI. I'm clicking through, thinking through some stuff, like, being like, okay, where do I want to do this? I'm dragging and dropping, I'm doing all that stuff. That we've been trained to do with software for years. The game changer here with the MCP is that now you can have a conversation. You can just chat. with Claude, with ChatGBT, and it'll do all the work, all the move-in, all the stuff that I just did, it'll do that for you. Okay? So, let me, give it some instructions here. Let's say, build a Black Friday invitation email in the Northward workspace, inviting people to join the waitlist. Use our Northward Black Friday Fjord waitlist banner from the media library. Add a headline, Black Friday is on the horizon, put in some body copy that's talking about, like, all good expeditions needing a head start, or something like that. Add in the Get on the Black Friday Waitlist Form button. And add a product block below that's showing our 4 best-selling products. Boom. Drops it all in there, and let's… let's let it cook. So you can see, like, what I like about Claude here is it's saying everything that's happening and what it's doing, so you can kind of follow along with, you know, how it's going through it. I've actually caught it do something odd sometimes, where Claude's like, I want to try this, and I'd stop it. So you can weigh in, you can do whatever you want, you're in complete control. But you're working, again, inside of a window, and then, that you're familiar with. And you're able to connect multiple different tools. Like we were saying, we're not the only one with an MCP. almost everybody and their mom has an MCP at this… at this rate, right? And look at this, everything else is ready, building the draft now. Oh! It's pulling… oh, it's pulling from northward, so let's see how it goes into there. I'll let it keep, keep cooking. Alright! So, in 43 seconds, 43 seconds. It was able to build this. 43 seconds, that's crazy, right? Let's see, open in Spokss draft, let's go here. It's gonna open in northward. Open this bad boy up. Alright, Black Friday's on the horizon. This is a little verbose for what I'd like to do here, and you can either do your edits right inside of, of the platform, or you can keep this chat going. In most cases, you're not going to be kind of working with both of them open at the same time. you'll be working, you know, inside of Claude and then coming in to check that later. But let's say, remove the second paragraph. And add in some products using the dynamic product. From the front page collection. Use 4 products. Okay? And a nice little edit there. Again, I'm not having to deal with the UI at all. At all. How many of you right now are utilizing the MCP? I know a couple of people came in and said, hey, I'm all in on this thing. Susie, love it. Todd, some. I'd be curious what you guys are using it for as well. Joe loves it. Luna… Nice. I'm gonna use it with chat. Okay, fantastic, Julia. No, it can't connect. Can't find Spoks in chat. So, Charlotte, what you're gonna need to do are using chat… if you're using ChatGPT, you need to make sure you have the mcp.Spoks.com slash MCP, and go to Plugins. And just go into there. This is also going to be recorded, so you can walk right, like, you can follow along, at your, at your leisure, tomorrow when we send this thing out. Okay? Fantastic. Claude was… nice. Alright, so… oh, it's giving me… it's giving me some guff, what are you doing over here? Let's see what you got… Alright, so it doesn't want to add that dynamic block, it was doing that just fine this morning, and sometimes you just gotta talk back to it, but… A nice and easy build right out of the gate, just through a chat. No UI work, no anything. Okay? So, let's now move into something a little bit more advanced. Alright, let's… let's close this one out, and let's talk about flows. How many of you all are utilizing… everyone should be using Flows, but… I'd be shocked… who's not using Flows right now inside of Spoks? Okay, Suzy, just learning, Mira… oh, and these are… these are the power. Like, this is the power right here. Julia, come on! Julia and I go way back. Julia and I were in a kickball league together in Boston, and so it's fun to see, to see familiar faces popping up again. Oh my goodness. Flows are your secret weapon. They are the most important thing you could have for your e-commerce shop, period. End of sentence. Okay? Make sure you're utilizing these things, and it's going to make it so, so easy. I know some people get freaked out when they're like, oh, what's, like, what's the logic behind some of these things? What's the entrance criteria? Like, what is… what's any of that? Don't worry about that. The MCP is going to be able to do that for you and help you get through that, very, very, very easily. Okay? So what I want to do in this case is I want to build a flow out. And I'm going to do this in a new chat. just to avoid any sort of, like, context creep between what I was doing in the campaign and what I'm doing in the flow, okay? So… Here we go, let's build one. Again, this is as simple as a conversation, not in a UI, not selecting entrance criteria, not selecting the timing, not doing anything. This is going to do all of that for you, okay? Alright, so let's build a flow in the Northward workspace. When someone buys from the front page collection, wait 2 days, then send an email recommending a cross-sell product based on what they bought. Then wait another 7 days and send a follow-up email for a quick photo and some feedback. Leave both send steps disabled so I can review them first. Okay. And we're off to the races. This should take… Max, 40 seconds, right? Building a flow that is going to be a cross-sell for somebody that's just bought from you. The easiest customer, the easiest, like. customer you can get is… or more revenue you can get is from a customer you already have. So, these are great ways to expand your overall customer lifetime value, your average order value, all of that good stuff, all the stuff that matters to your business. Alright, so we're 27 seconds in. Jake, this is the exact same MCP that you've been using. We're just showcasing it for the masses at this point. It seems like you were an early adopter there, Jake, so loving the fact that you are using this. how many Flows should you have? There's at least 8! There's at least 8 that you need to have, Gillian. And I'll make sure that, that you, that we… run a check before we get off this call today, okay? Good question, Suzy. You will… you will… like, we have these segments pre-set up. You could also utilize the MCP to build some of those segments for you as well. So, segmentation is going to be important for this, but there's also other triggers that you could be using as well. So we're gonna be using a product purchase trigger in this case. Okay? Seems like it's taken a little bit longer than I… than I was expecting. About a minute 30. draft… but you can see it's updating the draft campaigns, it's already built the flow, it's writing the campaigns, so it's not just saying, hey, here's the entrance, wait, send an email, it's writing the email itself, okay? So there's gonna be two emails written, and a complete flow built. Let it keep cooking. Alrighty. Isabella, any other things that are popping up in the chat while we're letting this thing roll?

Isabella: No, but Dee actually, she just said word for word, we posted a LinkedIn post this morning about Flows post them while you're sleeping, and she literally said that word for word without even seeing the post. I'm like, wow.

Justin Rondeau: That's… It was perfect.

Isabella: We do have a few people getting an error, Samson. Have you… Did you try to paste our custom server in there? If so, we can try to troubleshoot this later as well.

Justin Rondeau: Great. Awesome. Alright, so it, it, it's completed it. So that took… okay, it took a minute 40, alright, Claude was being a little slow today, but that's way faster than if you were gonna build it yourself. So, like, significantly. So I'm gonna show you that in a second, but I saw Jay, had said he's built all the recommended ones that we have templates for. that's an amazing start. So the one I'm building right now is a little different than that. I'm trying… I'm kind of, like, building on top of that, right? So, what I like about this as well is it tells you everything that it has done. Let's go open this up in the flow editor. And just take a look. at everything that was done in that, what, minute, minute 30, minute 40. So, it started with the base trigger, placed an order, and it made sure to pull from the collection's front page collection, right? So, sometimes people forget to do those filters. Do you know who didn't? Claude. Claude did not forget to do that. It set the two days, like I designated, alright, and then it built out the email. So, finish the layer. They're a little cute there, okay, I get it. Like, that's not the worst headline. Little cutesy for my take, but I'm also, like, you know, one of those evil direct response marketers. But I love this. They had the personalization put in, they make sure that they throw the order, order name in, and they're connecting it back to the overall voice with relevant cross-sells, just dropped right into the email. I didn't have to write this, I didn't even really prompt them on this. It did it all on its own. I just told it that I wanted some cross-sells, and it was able to take care of that with all of the filters. For me, this is almost ready to go out of the gate, alright? Then we have our… 7-day wait? Okay, how's the gear holding up? How's it holding up? You've got your Northward gear for a little while, we'd love to know how it's doing. Could you just a quick favor, just hit reply and send a photo of you A line or two about what you liked. Like, spoiler alert, sneak peek alert, David, don't get mad at me alert. We are going to be able to integrate reviews into this in the very, very near future directly from Spoks. So you don't have to try and be like, hey, email me back, or using this other software, or doing that. We will be bringing that in to the Spoks family here. So, if you've been waiting for something like that, keep an eye out. That's gonna be a fun, fun day for us to kind of get y'all that ability. So if you're stoked about that. Like, throw fire in the chat. Throw fire in the chat if you're stoked about reviews coming into Spoks. Come on. Give me at least one fire, y'all. I'm working so hard here. Oh, there we go, thank you! Paula. Okay, there we go, that's what I like to see. That's what I like to see. Awesome, but… How… how many of y'all… get what's going on here with this MCP, with how we're utilizing the MCP, right? Conversation turns to work done. I'm gonna say it again. Conversation turns to work done, and work done turns into revenue for your store. That you can do from quite literally. anywhere. You heard Daniel talk about this today, where he was saying he gets an idea in his car. and chats with… chats with Claude, and then it just builds it. That's what's possible for here. Possible here. You're gonna be able to print money. while you're not kind of stuck to a desk, right? So that's what's possible when you're utilizing the MCP. Alright, awesome. Was anybody able to make a flow? Was anybody able to make a flow using the MCP following along here? If so, say yes and tell us what it is. Tell us what it is. Isn't it Nuts, Kit? Okay, so let's do another fun one. I'm gonna open again in a, in a new chat, just to keep context from getting all screwy. But there are several people asking questions about, like, what flows should be on? What flows should we use? Do you have any recommendations? And boy, do we. So, everybody, do me a huge favor. I'm gonna drop this prompt in the chat. throw it into Claude or ChatGBT right now. And then what I want you to do is take a screenshot of the output and tell us what it says to you. How many of these… so, what I'm… what it's gonna do is, it's gonna check your account. Don't use Northward, use your actual Spoks account. Apologies there. Cut out Northward, put yours in there, and it's going to tell you, like, what is currently active in your flows from our baseline templates, or, like, the ones that are really gonna move the needle, right? So let's do that right now. Oh… That is a fire… I'm just looking in the chat. I get distracted. I'm like Squirrel all the time, everybody. I see something cool in the chat, and this is really fun. Connecting Claude Figma to redesign your emails, update the images and text in public. Ho! That is some next-level stuff. Everybody go into the chat and read what was just said there. That is now getting into some really, really next-level stuff. Suzy, to answer, I'm using just Claude Chat. Normally, I actually use Claude Code, but for the sake of the demo, I was just using it with Claude Chat. You can use it with whichever interface that you like. Okay. Alright, so we got our, our active flows, so it went through my account, it told me we have a welcome flow. And it's also giving some context into, like, hey, this might not be as optimized as you want, right? Abandoned checkout, new customer, customer win-back. So look at this. This is not working as a win-back. So how we had configured it, this wasn't a base template. how we had configured it was like, hey, like, you should be doing a little bit more. So it's going to evaluate your stuff as well, and give you, some… some tips. What we don't have on in here is an abandoned cart, abandoned browse. Back in stock, active on-site, right? So, we're missing 4 very important flows. So, did everybody get a chance to run this? For their store. And then how many had 8 of 8? How many had 7 of 8? 6 of 8? 5 of 8? Where'd we get? Have all of them? Great. And while we're seeing those… oh, we have 4 from Todd, 7 from Gillian, Elle's missing 4, let's get those 4 on! You'll see the 4 that are there, just be like, hey, go make them now! Or like, let's get those things launched, and then you can work on those, and you can have them done By the time this thing is out, okay? By the time we leave this, you could have all these things knocked out, and you are going to see a much better return from all of your customer base. Right? So make sure that you get those things turned on, Elle, okay? Alright, so, Kit, great. 7, Brad, all of them, loving it, loving it, loving it. Fantastic. Alright, so, let's kind of get into my last bag of tricks here. I wanted to go into actually doing a live edit of a flow, okay? And in most cases, and this is… one of Daniel's, like, recommendations, where he's like, hey, you probably don't want to update Flows live. Like, he has a good process for when we're doing Flows, where he's like, duplicate it. Make your edits. turn off the entry criteria for the old one, and turn on the entry criteria for the new one. So that… what that allows for is anybody that's in the current flow, you're not going to really mess with like, their experience. Maybe you're changing a percentage offer that was referenced before, or… like, you're not gonna… make them confused, because confused customers, frankly, they don't buy, right? So, we were going to duplicate, then we're going to recreate, and then we're going to edit. So, let me say this, let's do a new chat. Alrighty, and let's say… Let's… actually, what did I… let's go here. What did it say that I had live? Let's do our customer winback, because it's saying the customer went back needed some work. Alright, let's try that. Let's duplicate our customer win-back campaign, and let's edit it to make sure that it is, you know. following the Spoks, template and recommendation, for a win-back, campaign, make sure it's matching the number of emails and cadence and is in, is in our store's voice. Alright, let's see what this thing can do. So, D, there's no way to have Claude. That one, David, that one I'm actually not sure. David, do you know… are, like, is the MCP able to edit, a live flow, or does it always have to go through duplication? If you could, drop something in for D there. That one I actually don't have a… don't have clarity on, I haven't tried it. Yep. Yeah, generally work off the duplicate. Just… just safer, easier, better. Being cautious with email, like I said, have a healthy fear of email. Always have a healthy fear of email. And then D, like, we can get you connected, not sure what you're talking about with the pixel thing, but we can get you connected with, with the team to make sure that we're, we're clearing that up. Alright. So, again, in less… about a minute, less than a minute, this was able to look at our customer Winback in our Northward store, and rebuilt it to match, the Spokss Winback blueprint. So, we had deviated from it. It's like, hey, let's do a… let's actually update that bad boy. Updated it in the main spots. made sure to, get us the email written, and before… and then gave us the instructions for before we turn it on, right? So, love that it kind of gave all of us that. Let's go look at the flow. Okay. Nice, and so placed order, there shouldn't be an additional trigger filter there, just any order that's coming in. Checking for 30 days. Hitting us with a, we miss you, like, and so does Willow. That's great. And always making sure to have those products in there, making it nice and easy for them to sign up. Beautiful, easy, highly effective email, and highly effective strategy there. Alright, so that's everything, I promised I was gonna show you how to do with the MCP today. I really hope you kind of got to get your brain moving to think about, like, what does this mean for my store? What does this mean for my workday? What does this mean, for me day in and day out? It's going to make your life so much easier, and you'll be able to focus on a lot of the other stuff that you need, that your business undoubtedly needs. your attention on. That said, let me pop back into here. Oops, going backwards… And we'll share the deck with you as well in a PDF. We have a prompt cheat sheet. These are some of the prompts I used today. I can also copy and paste the exact prompts that I used today as well, if you want to grab those, especially if you're thinking about, like, Black Friday, anything along those lines. I'll make sure to drop that into the PDF, too. We will share the slides, we will share a recording with you. But really, that's… that's it. That's all I… that's all I had for you today. So, super, super thank you for joining us. Seriously, please get in touch with us. You have our emails. I know David's been dropping our emails in the chat. Our LinkedIn's in the chat. Get in touch with us. Like, we are a software and AI company, but we are a human company as well, so we want to make sure that we have those human connections with y'all. And… really… oops, going here. Quick favor to ask. One, if you're not a customer yet, like, sign up today at Spoks.com. It's free up to 1,000 contacts, and then 30 month, $35 a month flat out of the gate. If you're already a customer and you're getting value from Spoks. please give us a review on the Shopify store. Isabella, if you could drop, thank you, you already dropped it in there. That really, really helps us. I think we're at a we're getting close to a milestone on the review number. When you get to 100 reviews on Shopify, they start giving you more, like, you get more awareness and more impressions, and if you want to make sure that other stores like you that have wanted to simplify their email and SMS, can find us, please give us a review there, let us know what you think. And then if you want to tell us more about your business and your story, shoot an email to Isabella, to me, whatever it is, and just, we can set up some time that we can talk about it and get you on camera. But that's… that's all we have there. Let's go into… we can dig into Q&A. I know this was a, yeah, quick session just on segments… oh, not segments, on flows and campaigns. But those are really the main building blocks that you're gonna be using for all of your marketing for your store, so if you're able to lock those in utilizing, like, a chat interface, you're going to be far and away in a better place than virtually like, I'd say at least 70% of all of their stores that are out there. Remember at the start. Most, like, retail organizations are using AI, but only 16% of them can say that they've actually gotten value from it. Utilizing the MCP directly with your email and SMS campaigns with Spoks is going to get you that value, because email is the number one channel and will continue to be the number one ROI channel, moving forward. So, that said, let's open this thing up to Q&A.

Daniel Andersson: Yeah, and one thing that I'm thinking about is if people also could say in the chat. What they want on the next webinar, because this is our first webinar, we really like it, but it would be really fun to see what people want to agreeing to. So I love segmentation, and my… our customer database is really good for segmenting out different cities, but there's so many ways you can, like, when you have AI, and you can do so many things.

Justin Rondeau: No, totally Oh, nice. Gillian, thanks for the review. Deeper into analytics, segmentations, emails that convert, perfect. So, getting some more, more types of recommendation content, like, fantastic. Yeah, so please do drop those in there. Any questions you want to drop in? If you want, what we could do here is you can throw your hand up, I should be able to let you actually come off of mute. And, and you can ask a question just outright to us if y'all are down. So, throw a hand up if you want to, if you have a question. Isabella?

Isabella: If we don't have any, I have some. Yeah, I have a few DMs. So, one question that came in was, does the AI ever send anything on its own, or does a person always have to hit send? So, our answer to this is that nothing sins by itself. Every step is shown today. starts disabled, and a person needs to review it and hit send every single time. You can make it always allow if you so choose, but it's gonna make you confirm. So, no worries about that. If you draft an email, it's not gonna just automatically send it. I do this all the time when I'm drafting emails, it just goes into my Gmail, drafts, I review it, I can iterate, it's never just automatically sent to my customers.

Justin Rondeau: Awesome. Love that. And Dee Lucas asked in the Q&A channel, so also, Dee, thank you for using Q&A. People always, like, they can never really find that one, and I love that you use that. Chat is totally fine as well. But do you have a Facebook group for users to chat and share ideas, like, building a community of users? I don't believe we have a community just yet, but that is a… that is something we should be doing, especially if we're, like, we want to invest in you in terms of, like, education, and making sure that, you're on the cutting edge, and that you kind of know… know your tribe. So I think that that's something, Isabella, me, you, and, me, you, David, and Daniel could talk a little bit more about, to make sure that you have a spot. To make sure, like, to troubleshoot anything in Spoks, to give each other inspiration and ideas, to really kind of bring you to that next step. So, I love that question. I'm treating it more as a suggestion, because, you know what? We can all grow, much faster together, because what is it? It's like, if you want to go fast, go alone. If you want to go far, go together. Let's do that thing. Let's do that thing. Alright, any other…

Isabella: As a shameless plug, you can follow us on Instagram as well. We're pretty active on there.

Justin Rondeau: Any… any other questions, y'all? If not, we can get you outta here a little early, because no one likes to stay late to things. And, right. Oh, we got one. Lisa. What do you say here? I'm currently paying for a bot blocking apps in Shopify turning on the mailward app that checks for bots and sending Klaviyo, so a bunch of Flows that check in phony profiles. How does Fox deal with phony profiles and emails? That one… David, do you think… do you want to come off… or, Daniel, you might have an answer to that, but David, maybe you can come off, mute and then answer that one. I don't have a good… good one for that.

Daniel Andersson: Yeah, I mean, I don't have a good answer either, but I can answer the other one, how old is folks. So the backstory here is that David, the CEO, is behind the camera now. He has an email company in another sector, and had been sending millions of emails for many years, and tons of SMS. And 2 years ago, Or maybe two and a half. He started doing more work on this first product. last fall was our official launch, where people could sign up and start to use the product. And, yeah, then, I think, back then, we had, like, a small number of customers. But now, we're taking off, and we're getting a lot of wonderful customers. Every… every day, so it's a lot of them.

Justin Rondeau: Awesome, thanks for that, Daniel. Great! Okay, everybody, I'm not seeing too many, questions coming in. I'm loving the suggestions, that everybody's saying for, like, more topics, and what I'm hearing, it's like, they want to see how stuff works in Spoks, but they also want to see some more training, what's working in general, kind of getting a feel for, growing their store and kind of being able to take that. to the next level. So, fantastic to see, and y'all are heard, and we're gonna make sure that that happens, coming out. Final, again, 3 quick things. I wouldn't be a marketer if I didn't bring this up again. Come on. Please do review us on Shopify. Thank you for the people that already said that they've given us a review. We need to get to that 100 mark. I think we needed 37 just before this. Probably need about, like, 35, 34 more. So, please do take the time. It takes just to Couple seconds, and will be a massive… is a massive, like, helper for us. It really does. Like, if you guys watch YouTube, YouTube channels, like, like, comment, subscribe, that stuff matters to them. That's what Shopify reviews are to us. That's our like, comment, subscribe. So please, please, please, make sure to do that. And I'm sure we're spamming the chat right now with those links. If you're not a Spoks customer, I think I said this at the start, roughly 10% of you that signed up for this are new to the Spoks, aren't Spoks customers, they weren't new to the community. It is free up to 1,000 contacts. After that, it's $35 flat. Go sign up. Hopefully, you had signed up during this call so that you could follow along. At the very least, sign up, watch the replay, and get all this stuff locked in. And then, if you want to tell us more about your store, about your story, and how Spoks has been a part of your… a part of that story. Shoot Isabella an email, we will set up a time to chat with you, and we can't wait to see y'all and learn more about you.

Isabella: Yeah, thank y'all so much. I'm also gonna go ahead and drop both of our emails in the chat, so don't be a stranger. We are here for you guys. We pride ourselves in our customers… customer support. We wanna… we want y'all to have real humans helping you guys, so please do not ever hesitate. I am… I will be smiling ear to ear if I see you guys in my inbox.

Justin Rondeau: Alright, thank you all so much. We'll see you at the next one, and Have a great… have a great day!