9 Best Omnisend Alternatives for Shopify in 2026 (Honest Comparison)

Omnisend is a solid email and SMS platform. It got a lot right early on: a usable free plan, decent Shopify integration, and pricing that worked when your list was small.

The problem is what happens at scale. Omnisend bills you for "billable contacts" — anyone who is opted in and anyone non-subscribed who received an automated message (order confirmations, abandoned cart). Once you grow past a few thousand contacts, the bill grows with you. So does Klaviyo's. So does Mailchimp's.

If you are searching for Omnisend alternatives for your Shopify store, you are usually one of four kinds of merchant:

1. Your contact count is climbing and the monthly bill is starting to sting.
2. You need automation depth or analytics that Omnisend can't quite reach.
3. You want flatter, more predictable pricing.
4. You are evaluating before you commit — you want a real comparison, not a regurgitated affiliate list.

This article is for all four. We pulled live pricing from every vendor on May 18, 2026. Where a vendor's page hid prices behind a calculator, we noted exactly which tier the number applies to. Where we couldn't verify a number from the official source, we said so instead of guessing.

TL;DR — Three picks for three buyers

Buyer	Best pick	Why	Starting price
Most Shopify stores under ~50k contacts	Spoks	Flat $35/mo with unlimited contacts and SMS included. Built for Shopify.	$35/mo flat
Stores that lean hard on predictive analytics and lifecycle data	Klaviyo	Best-in-class predictive CLV, churn, and segmentation. You pay for it.	$20/mo (email only, 251–500 active profiles)
Shopify stores that want a free starting point inside their admin	Shopify Email (Shopify Messaging)	10,000 free emails/month included with any paid Shopify plan, then usage-priced.	Free up to 10,000 emails/month; $1 per 1,000 after

Read on for the full breakdown — verified pricing, honest limits, and who should actually switch.

Why Shopify stores look beyond Omnisend

Omnisend is genuinely good. Pretend the rest of this article isn't trying to convince you otherwise. The reasons people leave are specific:

1. Contact-tier pricing climbs faster than your list. Omnisend's Standard plan is $16/month for 500 contacts. Move to 2,500 contacts on the Pro plan and you're at $59/month. By the time you're approaching 50,000 contacts, you're in three-figure territory — and that's before SMS. The pricing isn't unreasonable for what you get, but for stores that prefer predictability over a sliding scale, it's a recurring annoyance.

2. Automation depth has a ceiling. Omnisend's flows handle the standard ecommerce playbook well — welcome, abandoned cart, browse abandonment, post-purchase. But once you want truly branching logic, deep custom-event triggers, or sophisticated lifecycle segmentation, you start bumping into the edges. Klaviyo, ActiveCampaign, and Drip all go further here.

3. Predictive analytics are limited. Klaviyo built its reputation on predictive CLV, churn risk, and next-order prediction. Omnisend has product recommendations and basic AI subject lines, but if your marketing strategy depends on predictive scoring, Omnisend isn't where that lives.

4. SMS pricing isn't as transparent as it looks. Omnisend's SMS is sold as a credit pool — $50 for the default, $0.007 per send in the US. It works, but you have to top up. Some merchants prefer a flat plan that doesn't make them babysit a credit balance.

5. You want one bill, not three. If you're also paying for a separate SMS app, a separate review tool, and a separate popup tool, the consolidation argument starts to matter. Some alternatives bundle more of this.

If any of those describe you, the alternatives below are worth a real look.

How we evaluated

Every platform on this list got the same treatment:

• Pricing verified live from the vendor's pricing page on May 18, 2026. URLs and snapshot dates are in the Sources section.
• Shopify integration rated 1–5 based on native installs vs. third-party connectors, depth of event sync, and the existence of Shopify-specific flows and templates.
• Automation depth rated honestly — we didn't grade on features the platform has marketed, we graded on what you can actually build without engineering help.
• No affiliate ranking shenanigans. We rank by fit for a typical Shopify merchant, not by who pays for placement.

Where a vendor hides prices behind a sales call or a calculator slider that won't load, we said so out loud.

The 9 best Omnisend alternatives for Shopify

1. Spoks — Best overall value for Shopify

Verdict: If you want one flat bill, unlimited contacts, and email plus SMS in the same place, this is the most direct answer to Omnisend's pricing problem.

Best for: Shopify stores between roughly 5,000 and 50,000 contacts who are tired of watching their email bill creep up every quarter.

Pricing (verified): $35/month flat. Unlimited contacts. Email and SMS included.

Shopify integration: 5/5 — built natively for Shopify, not adapted to it.

Key strengths:

• Flat pricing means your bill doesn't move when your list does. At 10k or 100k contacts, you pay $35.
• Pre-built Shopify flows for abandoned cart, post-purchase, win-back, and welcome — set up in minutes rather than days.
• Email and SMS share the same contact record, the same flows, and the same dashboard. No second tool, no second bill.

Key limitations:

• It's a newer platform. The template library is smaller than Mailchimp's, and you won't find as many third-party tutorials.
• No predictive analytics in the Klaviyo sense — no CLV scoring or churn prediction yet. If your marketing decisions revolve around those numbers, look at Klaviyo first.
• Best fit for Shopify. If you also need to run marketing for a non-Shopify storefront, the Shopify-native focus cuts both ways.

Who should switch: Stores currently paying $80+/month for Omnisend at 5,000–25,000 contacts. You're paying for list size that Spoks doesn't charge for. Side-by-side: /compare/omnisend-alternative.

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2. Klaviyo — Best for predictive analytics and lifecycle marketing

Verdict: The most powerful ecommerce marketing platform on this list, and the most expensive once you scale. Pick it only if you'll use the predictive features.

Best for: Stores past about $1M in annual revenue with a real lifecycle marketing strategy.

Pricing (verified, klaviyo.com/pricing snapshot May 18, 2026):

• Free: Up to 250 active profiles, 500 email sends/month, 150 mobile message credits/month.
• Email plan: Starts at $20/month for 251–500 active profiles (5,000 emails/month included).
• Email + SMS plan: Starts at $35/month for 251–500 active profiles.

Higher contact tiers scale via Klaviyo's pricing calculator. The list price climbs steeply as profiles grow — by tens of thousands of profiles, monthly bills routinely sit in the four-figure range. We didn't quote a specific high-tier price because Klaviyo's slider didn't render a stable number in our session.

Shopify integration: 5/5 — Klaviyo's Shopify connector is genuinely deep. Order, browse, checkout, and product events flow in cleanly.

Key strengths:

• Predictive analytics that are actually useful: CLV, churn risk, next expected order date.
• Segmentation is the deepest on this list. You can slice almost any event with almost any condition.
• Reviews and SMS integrated into the same platform if you adopt the full suite.

Key limitations:

• Cost compounds. Once you cross ~10,000 active profiles, expect a noticeable bill.
• Steeper learning curve than Omnisend or Spoks — non-technical marketers often need a few weeks to feel productive.
• The free plan is restrictive enough that you'll outgrow it quickly.

Who should switch: Stores whose marketing strategy depends on lifecycle scoring and who have the budget for it. Full breakdown: /resources/klaviyo-review and a price walkthrough at /resources/klaviyo-pricing-breakdown.

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3. Mailchimp — Best for stores that also need a general marketing platform

Verdict: Decent for general business marketing, weaker for pure-play ecommerce than Klaviyo or Omnisend, and the SMS story is still bolt-on.

Best for: Multi-channel small businesses where ecommerce is one piece of a bigger marketing operation.

Pricing (verified, mailchimp.com/pricing/marketing snapshot May 18, 2026, USD, monthly billing, 0–500 contacts):

• Free: Under 250 contacts. Limited features.
• Essentials: Starts at $13/month.
• Standard: Starts at $20/month.
• Premium: Starts at $350/month.

Prices climb with contact tier. Mailchimp publishes a slider that ranges from 0–500 up to 1,000,000+ contacts. At the high end (e.g., 50,000 contacts, the Standard tier reaches $385/month per Mailchimp's own comparison page).

Shopify integration: 3/5 — there's a Shopify connector but it's not as deep as Klaviyo or Omnisend's, and the Mailchimp ↔ Shopify relationship has had a rocky history.

Key strengths:

• The brand and template library are still the best-known in the category.
• General marketing breadth — landing pages, surveys, basic CRM, postcards.
• Free tier is functional for stores under 250 contacts.

Key limitations:

• Ecommerce-specific automation depth lags Klaviyo, Omnisend, and Spoks.
• SMS is an add-on, not a first-class channel.
• Monthly email send caps tie back to your contact tier in ways that catch you out — read the fine print on overages.

Who should switch: Almost nobody, if Shopify is your main channel. Mailchimp makes more sense for non-Shopify-heavy businesses. Compare specifically at /resources/klaviyo-vs-mailchimp-shopify.

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4. MailerLite — Best for tight budgets

Verdict: The cheapest serious option on this list. Genuinely good email, light on ecommerce specifics.

Best for: Stores under 5,000 contacts that mostly want email newsletters and don't need deep Shopify-event automation.

Pricing (verified, mailerlite.com/pricing snapshot May 18, 2026, USD, 500 subscribers tier):

• Free: Up to 500 subscribers, 12,000 monthly emails, 1 user seat.
• Growing Business: $10/month monthly billing, or $9/month annual.
• Advanced: $20/month monthly billing, or $18/month annual. Unlimited monthly emails on paid plans.
• Enterprise: Custom (100,000+ subscribers).

Price scales with subscriber count up to 500,000.

Shopify integration: 3/5 — there's a Shopify connector and basic ecommerce automation triggers. Less event depth than the dedicated ecommerce platforms.

Key strengths:

• Genuinely simple to use. The editor is fast and forgiving.
• Free tier is real — 500 contacts and 12,000 emails is enough to launch with.
• Annual billing is cheap.

Key limitations:

• Ecommerce flows are basic compared to Klaviyo, Omnisend, or Spoks.
• SMS isn't included on paid tiers the way it is on Spoks; you'd need a separate tool.
• Reporting is functional but not analytical.

Who should switch: Small stores where the monthly Omnisend bill is hurting and the marketing strategy is mostly newsletters plus a couple of automations.

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5. Brevo (formerly Sendinblue) — Best for per-email pricing

Verdict: Brevo prices by emails sent, not by contacts stored. If you have a giant list that you email rarely, that math is in your favor.

Best for: Stores with very large lists that send infrequently — e.g., a 100,000-contact list that gets one campaign a month.

Pricing (verified, brevo.com/pricing snapshot May 18, 2026, USD, monthly billing):

• Free: Up to 300 emails per day, unlimited contacts.
• Starter: $9/month monthly billing ($8.08/month yearly). Starts at 5,000 emails/month, scales up.
• Business: $18/month monthly billing ($16/month yearly). Adds A/B testing, predictive sending, removes Brevo branding.
• BrevoPlus (enterprise): Starts at $499/month. From 150,000 emails/month.

The pricing scales with email volume rather than contact list size — this is the meaningful structural difference vs. Omnisend.

Shopify integration: 3/5 — Brevo has a Shopify app and the basic event sync works, but it's not the platform's primary identity. Less ecommerce polish than Omnisend or Spoks.

Key strengths:

• Free plan stores unlimited contacts. That alone makes Brevo worth knowing about.
• Pricing model rewards low-frequency senders with large lists.
• Bundles email, SMS, WhatsApp, and a light CRM.

Key limitations:

• 300 emails/day on free isn't enough for active stores.
• Ecommerce automation depth is mid-tier — fine, not exceptional.
• The interface still shows its general-purpose roots; it doesn't feel as Shopify-native as Omnisend.

Who should switch: Stores where the contact list dwarfs the send volume — content sites, B2B-ish ecommerce, large dormant lists you occasionally re-engage.

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6. ActiveCampaign — Best for automation depth

Verdict: The deepest automation builder on this list. Built more as a marketing automation platform than as a Shopify tool, which is both the appeal and the limit.

Best for: Stores running genuinely complex automations across email, SMS, and CRM — including post-purchase journeys with branching logic.

Pricing (verified, activecampaign.com/pricing snapshot May 18, 2026, USD, billed annually, 1,000-contact tier):

• Starter: Starts at $15/month.
• Plus: Starts at $49/month.
• Pro: Starts at $79/month.
• Enterprise: Starts at $145/month.

These are starting-tier prices for 1,000 contacts; ActiveCampaign scales by contact count up to 250,000+.

Shopify integration: 4/5 — there is a Shopify integration with deep events, though setup takes more care than with Klaviyo or Omnisend.

Key strengths:

• Automation builder genuinely lets you build whatever you can imagine, including branching, goals, and complex conditions.
• Built-in CRM that's actually usable, not a token feature.
• Predictive sending and content on higher tiers.

Key limitations:

• Email send caps are tied to your plan and contact count — easy to hit on Starter.
• More setup effort than Shopify-native tools. Not a one-click experience.
• Templates and design tools are weaker than Mailchimp's or Klaviyo's.

Who should switch: Stores whose Omnisend frustration is "I can't build the automation I want," not "I can't afford the bill."

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7. Drip — Best for ecommerce-only stores that want deep flows without Klaviyo's price

Verdict: Drip is positioned as an ecommerce-first email platform with flat-ish, send-unlimited pricing at every tier.

Best for: Stores in the 1,000–25,000 contact range who want depth without Klaviyo's bill.

Pricing (verified, drip.com/pricing snapshot May 18, 2026, USD):

• Entry tier: $39/month for 1–2,500 people on your list. Includes unlimited email sends, dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts.

Drip scales by list size from there via a slider on the pricing page. The 14-day free trial doesn't require a credit card.

Shopify integration: 4/5 — Drip has a Shopify app and ecommerce-specific revenue attribution.

Key strengths:

• Unlimited sends at every tier — you're billed on list size only.
• Strong visual workflow builder.
• Ecommerce revenue attribution baked in.

Key limitations:

• No native SMS — email only.
• Templates feel dated compared to Klaviyo and Mailchimp.
• Free tier doesn't exist beyond the trial.

Who should switch: Stores that want Klaviyo-like depth at a more reasonable price and don't need SMS in the same tool.

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8. Privy — Best for popups plus light email

Verdict: Privy is fundamentally a list-growth tool (popups, banners, spin-to-win) that bolted email and SMS on top. If you came for popups, the email is a nice bonus.

Best for: Stores whose biggest constraint is list growth, not list activation.

Pricing (verified, privy.com/pricing snapshot May 18, 2026, USD):

• Email starting price: $30/month for 0–1,500 mailable contacts. Unlimited email sends.
• SMS add-on: 250 free SMS credits/month included; additional credit packs available.
• No annual contracts. 15-day free trial, no credit card.

Price scales with mailable contacts.

Shopify integration: 4/5 — Privy is one of the most-installed Shopify popup apps and the Shopify event sync is solid for its scope.

Key strengths:

• Popups, banners, and onsite conversion tools are best-in-class for a marketing app.
• Pricing is simple and the trial is generous.
• Unlimited email sends at every tier.

Key limitations:

• Automation builder is thinner than Klaviyo, ActiveCampaign, or Spoks.
• Best as a "popups + email" tool, not a full lifecycle platform.
• SMS is more of an add-on than a co-equal channel.

Who should switch: Stores whose Omnisend setup is more about campaign blasts and list growth than deep flows.

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9. Shopify Email (Shopify Messaging) — Best free starting point inside Shopify

Verdict: It lives in your Shopify admin, the first 10,000 emails each month are free, and it's the lowest-friction way to send email if you already have a Shopify store. The limit is the ceiling: it doesn't do everything a dedicated platform does.

Best for: New or small Shopify stores under about 1,000 contacts who want to send campaigns without paying for another tool yet.

Pricing (verified, Shopify Help Center snapshot May 18, 2026):

• Included with Basic, Grow, Advanced, and Plus plans: 10,000 free emails per month.
• Beyond 10,000 emails/month: $1 USD per 1,000 additional emails, up to 300,000 emails.
• Beyond 300,000 emails/month: $0.65 USD per 1,000 additional emails.

There is no separate subscription — pricing rolls into your Shopify bill.

Shopify integration: 5/5 — it's literally inside Shopify.

Key strengths:

• Zero setup. It's already there.
• 10,000 emails/month free is enough for many stores to never pay separately.
• Pricing is genuinely pay-as-you-go beyond that.

Key limitations:

• Automation is improving but still lighter than dedicated tools.
• No predictive analytics or advanced segmentation.
• Note: SMS is metered separately and pricing depends on destination. Treat email and SMS as two different billing systems inside the same product.

Who should switch: Smaller stores currently paying for Omnisend they aren't using much. If your sends are well under 10,000/month and your needs are campaigns plus basic automations, Shopify Messaging is the cheapest path. Practical playbook: /resources/shopify-email-marketing-guide.

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Full comparison table

Platform	Starting price (verified)	Pricing model	SMS support	Shopify integration	Automation depth	Best for
Spoks	$35/mo flat	Flat, unlimited contacts	Included	5/5 (native)	High (Shopify-specific flows)	Most Shopify stores under ~50k contacts
Klaviyo	$20/mo (251–500 profiles, email only)	Per active profile	Included on Email + SMS plan ($35/mo entry)	5/5	Very high (predictive analytics)	Lifecycle-driven stores past $1M revenue
Mailchimp	$13/mo Essentials (0–500 contacts)	Per contact tier	Add-on	3/5	Medium	General small business marketing
MailerLite	$10/mo Growing Business (500 subscribers, monthly)	Per subscriber	No (use third-party)	3/5	Medium	Newsletter-led small stores
Brevo	$9/mo Starter, monthly (5,000 emails/mo)	Per email sent (not per contact)	Bundled (SMS sold as credits)	3/5	Medium	Big lists, low send frequency
ActiveCampaign	$15/mo Starter (1,000 contacts, annual billing)	Per contact tier	Add-on	4/5	Very high	Complex automation across email + CRM
Drip	$39/mo (1–2,500 people, unlimited sends)	Per list size	No native SMS	4/5	High	Ecommerce-only stores 1k–25k contacts
Privy	$30/mo (0–1,500 mailable contacts, unlimited sends)	Per mailable contact	Included (250 free credits, then packs)	4/5	Medium	Popup-led list-growth focused stores
Shopify Email / Messaging	Free up to 10,000 emails/mo; $1 per 1,000 after	Pay-as-you-go	Metered separately	5/5 (native to Shopify)	Low–Medium	Smaller Shopify stores, low send volume

All prices verified May 18, 2026.

How to migrate from Omnisend (a short, practical playbook)

Migrating an email platform looks scarier than it is. The risk isn't the tool — it's the transition. Here's how to do it without nuking your deliverability or losing data.

1. Export your contacts and segments first. From Omnisend, export contacts with subscription status, consent date, and source. You'll need consent date and source for compliance — don't skip it.

2. Identify your top five flows. Most stores get most of their automation revenue from welcome, abandoned cart, abandoned checkout, post-purchase, and win-back. Document those flows exactly — entry trigger, delays, content, conditions — before you start rebuilding.

3. Stand up the new platform in parallel. Don't switch off Omnisend until the new tool is fully configured. Run them side by side for at least 1–2 weeks. Keep your sending volume low on the new tool while you warm up its sending reputation.

4. Move your domain authentication. SPF, DKIM, and DMARC need to be configured for the new platform's sending domain. Get this right before you send a single campaign — otherwise you'll land in spam.

5. Migrate flows one at a time. Welcome first (lowest stakes). Then abandoned cart. Then the rest. Pause the equivalent flow on Omnisend the moment the new one is live so you don't double-send.

6. Send a low-volume reactivation campaign. Once everything is moved, send a small re-engagement campaign to your most active 10–20% of subscribers. This warms up your sender reputation on the new platform faster than starting cold.

7. Cancel Omnisend last. Wait until the next billing cycle to fully cancel — you want a window to reach into the old account if something is missing.

The whole migration usually takes 5–10 working hours of real work spread over 2–3 weeks. Most stores see no measurable revenue dip if they follow the parallel-run approach.

Frequently asked questions

What's the cheapest Omnisend alternative for Shopify?

Shopify Email (Shopify Messaging) is the cheapest at zero subscription cost and 10,000 free emails per month included with any paid Shopify plan, then $1 per 1,000 additional emails. For a flat paid plan, MailerLite Growing Business at $10/month (monthly billing, 500 subscribers) and Brevo Starter at $9/month (monthly billing, 5,000 emails/month) are the lowest.

Which Omnisend alternative is most like Omnisend?

Spoks is the closest like-for-like — email plus SMS in one tool, Shopify-native flows, and a flat price that simplifies what Omnisend's tiered model complicates. Klaviyo is the closest at the feature ceiling but is structurally more expensive at scale.

Is Klaviyo better than Omnisend?

Klaviyo is more powerful and more expensive. If your strategy depends on predictive CLV, churn scoring, or complex segmentation, Klaviyo wins. If it doesn't, Klaviyo is overkill. We compared them in depth at /resources/omnisend-vs-klaviyo-shopify.

How does Spoks compare to Klaviyo on price?

Spoks is $35/month flat with unlimited contacts. Klaviyo's Email + SMS plan starts at $35/month for 251–500 active profiles and scales up with profile count. At any contact count above a few thousand, Spoks is materially cheaper. The trade-off is Klaviyo's predictive analytics. See /compare/klaviyo-alternative.

Will I lose my data migrating from Omnisend?

No, if you do it right. Export your contacts, consent dates, and segments before you start. Document your top flows. Run the new platform in parallel for 1–2 weeks. Only cancel Omnisend once you've confirmed everything moved.

Does Shopify Email work for SMS?

Shopify Messaging (the rebranded Shopify Email) supports SMS, but pricing is metered separately from email and varies by destination. It's a real option for small US-based stores; check Shopify's SMS pricing page for current per-message rates.

Can I switch from Omnisend without losing my automations?

Yes. Most platforms — Spoks, Klaviyo, ActiveCampaign, Drip — let you rebuild equivalent automations using their own flow builders. The work is in recreating logic, not in importing data. Plan 5–10 hours per major flow.

What's the best Omnisend alternative for a Shopify store under 1,000 contacts?

Shopify Email (free up to 10,000 emails/month) if your needs are simple, or MailerLite's free plan (500 subscribers, 12,000 emails/month) if you want more features. Once you cross ~2,500 contacts and want SMS, Spoks at $35/mo flat usually wins.

Final verdict — who should pick what

Choose Spoks if you're a Shopify store with 5,000–50,000 contacts who is tired of contact-tier pricing, wants email and SMS in one place, and values a predictable flat bill over a bigger feature ceiling. See pricing.

Choose Klaviyo if your marketing strategy depends on predictive analytics — CLV, churn, next-order prediction — and you can absorb the per-profile bill. Best for stores past about $1M in annual revenue. More context: /resources/klaviyo-alternatives-shopify.

Choose Shopify Email (Messaging) if you're early-stage, sending under 10,000 emails/month, and want to skip a separate marketing platform entirely.

If you want a broader survey of the category, we maintain a full ranking at /resources/best-email-marketing-shopify.

Sources

All pricing was fetched live on May 18, 2026 from the following URLs:

• Omnisend pricing — https://www.omnisend.com/pricing/ (snapshot 2026-05-18)
• Klaviyo pricing — https://www.klaviyo.com/pricing (snapshot 2026-05-18)
• Mailchimp pricing — https://mailchimp.com/pricing/marketing/?currency=USD (snapshot 2026-05-18)
• Mailchimp plan comparison — https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD (snapshot 2026-05-18)
• MailerLite pricing — https://www.mailerlite.com/pricing (snapshot 2026-05-18)
• Brevo pricing — https://www.brevo.com/pricing/ (snapshot 2026-05-18)
• ActiveCampaign pricing — https://www.activecampaign.com/pricing (snapshot 2026-05-18)
• Drip pricing — https://www.drip.com/pricing (snapshot 2026-05-18)
• Privy pricing — https://www.privy.com/pricing (snapshot 2026-05-18)
• Shopify Messaging email pricing — https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-messaging/email/pricing (snapshot 2026-05-18)